{"title":"Pure Beginnings Organic Baby Care Collection","description":"\u003cp\u003ePure Beginnings Organic Baby Care Collection is a gentle range of naturally derived products designed for delicate baby skin. Formulated with plant-based oils and carefully selected botanical ingredients, the range is pH balanced and made to support everyday cleansing and care. Certified organic, vegan, and cruelty-free, it reflects a commitment to safe, mindful skincare for babies.\u003c\/p\u003e","products":[{"product_id":"vanilla-mint-toothpaste-fluoride-free","title":"Vanilla Mint Toothpaste | Fluoride-Free","description":"\u003cp\u003e\u003cspan\u003eDesigned for children 3 years and older, this delicious, mildly spearmint-flavoured toothpaste is fluoride-free, making it non-toxic if swallowed. It also contains Xylitol to assist in the prevention of tooth decay. The mild hint of mint in the toothpaste allows kids to get used to adult flavours without putting them off brushing their teeth.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan class=\"summary__title\"\u003e\u003cspan class=\"accordion__title\"\u003eIngredients\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDioxide, Kaolin, Hydroxyethylcellulose, Sodium Lauroyl Sarcosinate, Adansonia Digitata (Baobab) Fruit Extract*, Eupatorium Rebaudianum Bertoni (Stevia) Leaf Extract, Potassium Sorbate, Guar Gum, Citric Acid, Mentha Vidiris (Spearmint) Leaf Oil, Vanilla Planifolia Extract, Limonene**\u003c\/p\u003e\n\u003cp\u003e*Ingredients from Organic Farming\u003c\/p\u003e\n\u003cp\u003e**Component of Natural Essential Oils\u003c\/p\u003e\n\u003cp\u003e99% of the total ingredients are from Natural Origin\u003c\/p\u003e","brand":"Little by Mel","offers":[{"title":"Default Title","offer_id":44098777120856,"sku":null,"price":69.95,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0695\/5106\/3128\/files\/Photo_2026-05-13_12_34_31_8.jpg?v=1778668740"},{"product_id":"natural-baby-kids-chest-rub-with-eucalyptus-lavendar","title":"Natural Baby \u0026 Kids Chest Rub | With Eucalyptus \u0026 Lavendar","description":"\u003cp\u003eThis 100% natural chest rub with eucalyptus \u0026amp; lavender is the perfect addition to your winter medicine cabinet. Free from petroleum and menthol, it is safe to use on babies as young as 3 months old. Our chest rub combines the powerful healing properties of eucalyptus, tea tree, lavender and frankincense, to gently help ease congestion in your little one.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eEucalyptus\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– a very popular decongestant which contains powerful anti-bacterial and antibiotic properties. Used for hundreds of years, it is widely accepted as a natural alternative to treat mild respiratory problems such as a cold, cough or bronchitis.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLavender\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– has soothing and calming properties. It is also considered an effective antiseptic and anti-inflammatory.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTea Tree Leaf Oil\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– anti-bacterial and anti-fungal properties, making it an ideal ingredient to help protect against congestion caused by colds and flu.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFrankincense\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– has remarkable rejuvenating and healing qualities. With antiseptic, astringent, anti-inflammatory and expectorant properties, it is the ideal cold-fighting essential oil. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eHelianthus Annuus (Sunflower) Seed Oil, Hydrogenated Vegetable Oil, Sclerocarya Birrea (Marula) Seed Oil, Melaleuca Alternifolia (Tea Tree) Leaf Oil, Lavandula Angustifolia (Lavender) Oil, Rosmarinus Officinalis (Rosemary)\u003cstrong\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eLeaf Oil*, Boswellia Carterii (Frankincense) Oil, Eucalyptus Globulus Leaf Oil, Tocopherol, Ascorbyl Palmitate, Linalool**, Limonene**\u003c\/p\u003e\n\u003cp\u003e*Ingredients from Organic Farming\u003c\/p\u003e\n\u003cp\u003e**Component of Natural Essential Oils\u003c\/p\u003e\n\u003cp\u003e100% of the total ingredients are from Natural Origin\u003c\/p\u003e\n\u003cp\u003e84% of the total ingredients are from Organic Farming\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMassage a small amount onto the chest, neck and back, especially before bedtime.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Little by Mel","offers":[{"title":"Default Title","offer_id":44098782199896,"sku":null,"price":119.95,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0695\/5106\/3128\/files\/Photo_2026-05-13_12_34_31_9.jpg?v=1778669376"},{"product_id":"organic-baby-bum-cream-nappy-rash-barrier-cloth-safe","title":"Organic Baby Bum Cream | With Organic Baobab | Nappy Rash Barrier \u0026 Cloth Safe","description":"\u003cp\u003eOur best-selling Baby Bum Cream is Pure Beginnings flagship product. Certified organic and free from\u003cbr\u003epetroleum, it has been formulated to protect and heal the sensitive bum area, whilst repelling water to protect against dampness. The Baby Bum Cream is also suitable for parents who choose to cloth diaper their babies.\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBaobab fruit extract\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– high in vitamin C and antioxidants, helps soothe and moisturise\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTea Tree oil\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– natural antiseptic with traditional healing properties\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOlive oil\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– rich in antioxidants and fatty acids\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLavender oil\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– has natural soothing and antiseptic properties \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRose Geranium oil\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– balances skin, boosts and improves skin elasticity, and calms irritated skin\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003epH balanced\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eto that of the skin to provide an optimal environment for the skin microbiome\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePetroleum free\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– will not clog pores and allows skin to breathe\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEcocert\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ecertified organic cosmetic \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAqua (Water), Glycerin, Helianthus Annuus (Sunower) Seed Oil, Glycine Soja (Soybean) Oil*, Olea Europaea (Olive) Fruit Oil*, Glyceryl Stearate, Cetyl Alcohol, Glyceryl Stearate Citrate, Cetearyl Alcohol, Inulin*, Stearic Acid, Palmitic Acid, Adansonia Digitata (Baobab) Fruit Extract*, Glyceryl Caprylate, Lavandula Angustifolia (Lavender) Oil, Lactic Acid, Melaleuca Alternifolia (Tea Tree) Leaf Oil, Ascorbyl Palmitate, Benzyl Alcohol, Dehydroacetic Acid, Tocopherol, Pelargonium Graveolens (Rose Geranium) Oil, Linalool**, Citronellol**, Geraniol**\u003c\/p\u003e\n\u003cp\u003e*Ingredients from Organic Farming\u003c\/p\u003e\n\u003cp\u003e**Component of Natural Essential Oils\u003c\/p\u003e\n\u003cp\u003e99% of the total ingredients are from Natural Origin\u003c\/p\u003e\n\u003cp\u003e40% of the total ingredients are from Organic Farming\u003c\/p\u003e\n\u003cp\u003eNatural and Organic Cosmetic certied by Ecocert Greenlife according\u003cbr\u003eto Ecocert Standard available at http:\/\/cosmetics.ecocert.com\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eApply after bath and each nappy change. Discontinue use if irritation or rash develops.\u003c\/span\u003e\u003c\/p\u003e","brand":"Little by Mel","offers":[{"title":"50ml","offer_id":44098812084312,"sku":null,"price":106.95,"currency_code":"ZAR","in_stock":true},{"title":"125ml","offer_id":44098812117080,"sku":null,"price":159.95,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0695\/5106\/3128\/files\/Photo2026-05-13_123431_2.jpg?v=1778669707"},{"product_id":"organic-soothing-baby-wash-shampoo-with-organic-baobab-sls-free-safe-for-newborns","title":"Organic Soothing Baby Wash \u0026 Shampoo | With Organic Baobab | SLS-Free \u0026 Safe for Newborns","description":"\u003cp\u003eThe Pure Beginnings Soothing Baby Wash \u0026amp; Shampoo has been loved by moms and babies for over 12 years. Certified organic, with ultra-mild surfactants, our wash is gentle and nurturing and ensures baby’s skin is given the best start at bath time.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBaobab fruit extract\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e– high in vitamin C and antioxidants, helps soothe and moisturise\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLavender oil\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e– has natural soothing and antiseptic properties\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRose Geranium oil\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– balances skin, boosts and improves skin elasticity, and calms irritated skin\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUltra-mild surfactants\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– gentle plant-based surfactants that will not strip the skin of its natural oils, leaving it clean but not dry, inflamed or irritated\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003epH balanced\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eto that of the skin to provide an optimal environment for the skin microbiome\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEcocert\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003ecertified organic cosmetic\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAqua (Water), Cocamidopropyl Betaine, Aloe Barbadensis (Aloe Vera) Leaf Extract*, Decyl Glucoside, Glycerin, Xanthan Gum, Coco-Glucoside, Glyceryl Oleate, Sclerocarya Birrea (Marula) Seed Oil, Adansonia Digitata (Baobab) Fruit Extract*, PCA Glyceryl Oleate, Inulin*, Citric Acid, Lavandula Angustifolia (Lavender) Oil*, Benzyl Alcohol, Dehydroacetic Acid, Tocopherol, Helianthus Annuus (Sunflower) Seed Oil, Pelargonium Graveolens (Rose Geranium) Oil, Linalool**, Citronellol**, Geraniol**\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e*Ingredients from Organic Farming\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e**Component of Natural Essential Oils\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e99% of the total ingredients are from Natural Origin\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e15% of the total ingredients are from Organic Farming\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eApply a small amount to wet hair and body. Rinse after washing and towel dry. Avoid contact with eyes. In case of contact with eyes, rinse immediately with plenty of water.\u003c\/p\u003e","brand":"Little by Mel","offers":[{"title":"250ml","offer_id":44098813591640,"sku":null,"price":149.95,"currency_code":"ZAR","in_stock":true},{"title":"500ml","offer_id":44098813624408,"sku":null,"price":203.95,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0695\/5106\/3128\/files\/Photo_2026-05-13_12_34_31.jpg?v=1778670442"},{"product_id":"organic-fun-time-kids-body-wash-with-rooibos-organic-cleanser-for-sensitive-skin","title":"Organic Fun Time Kids Body Wash | With Rooibos | Organic Cleanser for Sensitive Skin","description":"\u003cp\u003e\u003cspan\u003eCertified Organic Formula: Made with certified organic ingredients, this mild and effective kids wash offers a gentle, non-irritating cleansing solution for children with sensitive skin.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eHarsh Surfactant-Free: Free from harsh surfactants like SLS, this kids wash is ideal for little ones who react to conventional soaps, ensuring a gentle cleansing experience.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eAntioxidant-Rich Rooibos: The antioxidant properties of rooibos help combat environmental stressors, ensuring optimal skin health.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eCalming Orange Peel Oil: Organic orange peel oil soothes and calms the skin, making this body wash perfect for a relaxing end-of-day bath routine.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eMultifunctional Use: Suitable for use on both skin and hair, this versatile kids wash simplifies bath time with a single, gentle cleansing product.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAqua (Water), Aspalathus Linearis (Rooibos) Leaf Extract*, Cocamidopropyl Betaine, Decyl Glucoside, Glycerin, Citrus Aurantium Dulcis (Orange) Peel Oil*, Xanthan Gum, Adansonia Digitata (Baobab) Fruit Extract*, Inulin*, Sclerocarya Birrea (Marula) Seed Oil, Citric Acid, Benzyl Alcohol, Dehydroacetic Acid, Tocopherol, Helianthus Annuus (Sunower) Seed Oil, Cananga Odorata (Ylang Ylang) Flower Oil, Geraniol**, Limonene**, Linalool**, Benzyl Benzoate**\u003c\/p\u003e\n\u003cp\u003e*Ingredients from Organic Farming\u003c\/p\u003e\n\u003cp\u003e**Component of Natural Essential Oils\u003c\/p\u003e\n\u003cp\u003e99% of the total ingredients are from Natural Origin\u003c\/p\u003e\n\u003cp\u003e27% of the total ingredients are from Organic Farming\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eApply a small amount to wet body. Rinse after washing and towel dry.\u003c\/span\u003e\u003c\/p\u003e","brand":"Little by Mel","offers":[{"title":"250ml","offer_id":44098814705752,"sku":null,"price":119.95,"currency_code":"ZAR","in_stock":false},{"title":"500ml","offer_id":44098814738520,"sku":null,"price":172.5,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0695\/5106\/3128\/files\/Photo2026-05-13_123431_7.jpg?v=1778670926"},{"product_id":"organic-baby-bubble-bath-with-organic-aloe-ph-balanced-safe-for-sensitive-skin-375ml","title":"Organic Baby Bubble Bath | With Organic Aloe | pH Balanced \u0026 Safe For Sensitive Skin | 375ml","description":"\u003cp\u003e\u003cspan\u003eCertified Organic Formula: Made with certified organic ingredients, this rich and foamy bubble bath provides a gentle and soothing bath time experience for everyone to enjoy.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eSoothing Aloe: Organic aloe helps calm and moisturize the skin, making bath time a gentle and nourishing experience.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003epH Balanced and Ultra-Mild: With a pH balanced formula and ultra-mild surfactants, this bubble bath is perfect for those with sensitive skin or other irritations, ensuring a comfortable bath time experience.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eCitrus Scent: A refreshing citrus scent creates an invigorating and uplifting atmosphere, turning bath time into an enjoyable, playful experience for all.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eIdeal for Sensitive Skin: This bubble bath is suitable for individuals with delicate skin, providing a gentle, non-irritating bathtime experience.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAqua (Water), Cocamidopropyl Betaine, Decyl Glucoside, Aloe Barbadensis (Aloe Vera) Leaf Extract*, Sodium Citrate, Citric Acid, Citrus Aurantium Dulcis (Orange) Peel Oil*, Adansonia Digitata (Baobab) Fruit Extract*, Xanthan Gum, Benzyl Alcohol, Dehydroacetic Acid, Tocopherol, Helianthus Annuus (Sunflower) Seed Oil, Cananga Odorata (Ylang Ylang) Flower Oil, Linalool**, Limonene**, Geraniol**, Benzyl Benzoate**\u003c\/p\u003e\n\u003cp\u003e*Ingredients from Organic Farming\u003c\/p\u003e\n\u003cp\u003e**Component of Natural Essential Oils\u003c\/p\u003e\n\u003cp\u003e99% of the total ingredients are from Natural Origin\u003c\/p\u003e\n\u003cp\u003e10% of the total ingredients are from Organic Farming\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSqueeze desired amount under running water.\u003c\/span\u003e\u003c\/p\u003e","brand":"Little by Mel","offers":[{"title":"Default Title","offer_id":44098815688792,"sku":null,"price":149.95,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0695\/5106\/3128\/files\/Photo_2026-05-13_12_34_31_5.jpg?v=1778671355"},{"product_id":"organic-baby-massage-bath-oil-with-kalahari-melon-100ml","title":"Organic Baby Massage \u0026 Bath Oil | With Kalahari Melon | 100ml","description":"\u003cp\u003eAdored by moms and babies alike, the Pure Beginnings Soothing Baby Massage \u0026amp; Bath Oil is the ideal oil to use during a bonding baby massage. Alternatively, simply add it to baby’s bath to provide additional nourishment to the skin.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eKalahari melon seed oil\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– rich in omega 6 and 9 essential fatty acids\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAlmond oil\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– softening and soothing to the skin\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eJojoba oil\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– natural skin conditioner\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAvocado oil\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– rich in healthy fatty acids and proven to soothe skin\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003epH balanced\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eto that of the skin to provide an optimal environment for the skin microbiome\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePetroleum free\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– will not clog pores and allows skin to breathe\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEcocert\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ecertified organic cosmetic\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHelianthus Annuus (Sunflower) Seed Oil, Persea Gratissima (Avocado) Oil*, Prunus Amygdalus Dulcis (Almond) Oil*, Isoamyl Laurate, Citrullus Lanatus (Kalahari Melon) Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil*, Ascorbyl Palmitate, Lavandula Angustifolia (Lavender) Oil, Pelargonium Graveolens (Rose Geranium) Oil, Tocopherol, Linalool**, Citronellol**, Geraniol**, Limonene**\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e*Ingredients from Organic Farming\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e**Component of Natural Essential Oils\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e100% of the total ingredients are from Natural Origin\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e91% of the total ingredients are from Organic Farming\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMASSAGE:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eApply a small amount to your hand. Massage into baby, applying gentle pressure in circular motions.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBATH:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eDispense 2-3 pumps of oil into running water.\u003c\/p\u003e","brand":"Little by Mel","offers":[{"title":"Default Title","offer_id":44098818474072,"sku":null,"price":179.95,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0695\/5106\/3128\/files\/Photo_2026-05-13_12_34_31_4.jpg?v=1778671695"},{"product_id":"organic-soothing-baby-body-lotion-with-organic-baobab-250ml","title":"Organic Soothing Baby Body Lotion | With Organic Baobab | 250ml","description":"\u003cp\u003eThe Pure Beginnings Soothing Baby Body Lotion has been a favourite with moms and babies since the company began. Certified organic and petroleum free, it is soothing, nourishing and ensures baby’s skin is given the best possible start.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBaobab fruit extract\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– high in vitamin C and antioxidants, helps soothe and moisturise\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShea butter\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– naturally moisturising and rich in vitamins A \u0026amp; E and essential fatty acids\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMarula seed oil\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– a nourishing oil with anti-inflammatory and healing properties\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLavender oil\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– has natural soothing and antiseptic properties \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRose Geranium oil\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– balances skin, boosts and improves skin elasticity, and calms irritated skin\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003epH balanced\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eto that of the skin to provide an optimal environment for the skin microbiome\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePetroleum free\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– will not clog pores and allows skin to breathe\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEcocert\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ecertified organic cosmetic\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAqua (Water), Aloe Barbadensis (Aloe Vera) Leaf Extract*, Cocos Nucifera (Coconut) Oil*, Glycerin, Butyrospermum Parkii (Shea) Fruit Oil*, Glyceryl Stearate, Glyceryl Stearate Citrate, Cetearyl Alcohol, Olea Europaea (Olive) Fruit Oil*, Inulin*, Sclerocarya Birrea (Marula) Seed Oil, Adansonia Digitata (Baobab) Fruit Extract*, Stearic Acid, Palmitic Acid, Glyceryl Caprylate, Pelargonium Graveolens (Rose Geranium) Oil, Lactic Acid, Ascorbyl Palmitate, Tocopherol, Helianthus Annuus (Sunflower) Seed Oil, Xanthan Gum, Benzyl Alcohol, Dehydroacetic Acid, Lavandula Angustifolia (Lavender) Oil, Linalool**, Citronellol**, Geraniol**\u003c\/p\u003e\n\u003cp\u003e*Ingredients from Organic Farming\u003c\/p\u003e\n\u003cp\u003e**Component of Natural Essential Oils\u003c\/p\u003e\n\u003cp\u003e99% of the total ingredients are from Natural Origin\u003c\/p\u003e\n\u003cp\u003e17% of the total ingredients are from Organic Farming\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eGently massage a small amount into skin to moisturise when required.\u003c\/p\u003e","brand":"Little by Mel","offers":[{"title":"Default Title","offer_id":44098821619800,"sku":null,"price":149.95,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0695\/5106\/3128\/files\/Photo2026-05-13_123431_1.jpg?v=1778672205"},{"product_id":"organic-biodegradable-baby-wipes-with-organic-aloe-plant-based-gentle-on-skin","title":"Organic Biodegradable Baby Wipes | With Organic Aloe | Plant-based \u0026 Gentle on Skin","description":"\u003cp\u003eThe Pure Beginnings Biodegradable Baby Wipes have quickly become our most popular product. Extra-soft, plant-based fibres are not only gentle on the skin, they are environmentally friendly and 100% biodegradable.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAloe Vera leaf extract\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– a soothing, healing base which has been used for centuries to treat and care for sensitive skin\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTea Tree oil\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– natural antiseptic with traditional healing properties\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNatural plant fibre\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– 100% biodegradable viscose, unlike conventional wipes which are plastic\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLavender oil\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– has natural soothing and antiseptic properties \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRose Geranium oil\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– balances skin, boosts and improves skin elasticity, and calms irritated skin\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUltra-mild surfactants\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– gentle\u003cbr\u003eplant-based surfactants that will not strip the skin of its’ natural\u003cbr\u003eoils, leaving it clean, but not dry, inflamed or irritated\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003epH balanced\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eto that of the skin to provide an optimal environment for the skin microbiome\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCertified\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eorganic ingredients\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAqua (Water), Decyl Glucoside, Helianthus Annuus (Sunflower) Seed Oil, Aloe Barbadensis Leaf Juice Powder*, Glycerin, Lavandula Angustifolia (Lavender) Oil, Potassium Sorbate, Tocopheryl Acetate, Sodium Benzoate, Citric Acid, Melaleuca Alternifolia (Tea Tree) Leaf Oil*, Pelargonium Graveolens Flower (Rose Geranium) Oil, Citronellol**, Limonene**, Linalool**, Geraniol**\u003c\/p\u003e\n\u003cp\u003e*Ingredient from Organic Farming\u003c\/p\u003e\n\u003cp\u003e**Component of Natural Essential Oils\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLift resealable label and remove wet wipe for use. Reseal label well to keep wet wipes moist.\u003c\/li\u003e\n\u003cli\u003eFor external use only.\u003c\/li\u003e\n\u003cli\u003eDiscontinue use if irritation or rash develops.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Little by Mel","offers":[{"title":"64 Wipes","offer_id":44098831056984,"sku":null,"price":54.5,"currency_code":"ZAR","in_stock":true},{"title":"192 Wipes","offer_id":44098831089752,"sku":null,"price":124.5,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0695\/5106\/3128\/files\/PB_BABY_PRODUCT_WEB-12.webp?v=1778673190"},{"product_id":"organic-baby-gift-set-with-organic-baobab-travel-size-kit-newborn-gift","title":"Organic Baby Gift Set | With Organic Baobab | Travel Size Kit \u0026 Newborn Gift","description":"\u003cp\u003e\u003cspan\u003eA combination of our best-selling, certified organic baby products. Perfect for those parents who want to try the products before they buy the bigger bottles. Convenient to use for travel, or as a baby shower gift for a mum-to-be. The starter set contains a Soothing Baby Wash \u0026amp; Shampoo (100ml), a Soothing Baby Body Lotion (100ml) and a Baby Bum Cream (50ml).\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBABY WASH \u0026amp; SHAMPOO INGREDIENT LIST\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eAqua (Water), Cocamidopropyl Betaine, Aloe Barbadensis (Aloe Vera) Leaf Extract*, Decyl Glucoside, Glycerin, Xanthan Gum, Coco-Glucoside, Glyceryl Oleate, Sclerocarya Birrea (Marula) Seed Oil, Adansonia Digitata (Baobab) Fruit Extract*, PCA Glyceryl Oleate, Inulin*, Citric Acid, Lavandula Angustifolia (Lavender) Oil*, Benzyl Alcohol, Dehydroacetic Acid, Tocopherol, Helianthus Annuus (Sunflower) Seed Oil, Pelargonium Graveolens (Rose Geranium) Oil, Linalool**, Citronellol**, Geraniol**\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e15% of the total ingredients are from Organic Farming\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eBABY LOTION INGREDIENT LIST\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eAqua (Water), Aloe Barbadensis (Aloe Vera) Leaf Extract*, Cocos Nucifera (Coconut) Oil*, Glycerin, Butyrospermum Parkii (Shea) Fruit Oil*, Glyceryl Stearate, Glyceryl Stearate Citrate, Cetearyl Alcohol, Olea Europaea (Olive) Fruit Oil*, Inulin*, Sclerocarya Birrea (Marula) Seed Oil, Adansonia Digitata (Baobab) Fruit Extract*, Stearic Acid, Palmitic Acid, Glyceryl Caprylate, Pelargonium Graveolens (Rose Geranium) Oil, Lactic Acid, Ascorbyl Palmitate, Tocopherol, Helianthus Annuus (Sunflower) Seed Oil, Xanthan Gum, Benzyl Alcohol, Dehydroacetic Acid, Lavandula Angustifolia (Lavender) Oil, Linalool**, Citronellol**, Geraniol**\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e17% of the total ingredients are from Organic Farming\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eNatural and Organic Cosmetic certified by Ecocert Greenlife according to Ecocert Standard available at http:\/\/cosmetics.ecocert.com\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eBUM CREAM INGREDIENT LIST\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eAqua (Water), Glycerin, Helianthus Annuus (Sunflower) Seed Oil, Glycine Soja (Soybean) Oil*, Olea Europaea (Olive) Fruit Oil*, Glyceryl Stearate, Cetyl Alcohol, Glyceryl Stearate Citrate, Cetearyl Alcohol, Inulin*, Stearic Acid, Palmitic Acid, Adansonia Digitata (Baobab) Fruit Extract*, Glyceryl Caprylate, Lavandula Angustifolia (Lavender) Oil, Lactic Acid, Melaleuca Alternifolia (Tea Tree) Leaf Oil, Ascorbyl Palmitate, Benzyl Alcohol, Dehydroacetic Acid, Tocopherol, Pelargonium Graveolens (Rose Geranium) Oil, Linalool**, Citronellol**, Geraniol**\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e40% of the total ingredients are from Organic Farming\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e*Ingredients from Organic Farming\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e**Component of Natural Essential Oils\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e99% of the total ingredients are from Natural Origin\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSee individual packs.\u003c\/p\u003e","brand":"Little by Mel","offers":[{"title":"Default Title","offer_id":44098832924760,"sku":null,"price":194.95,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0695\/5106\/3128\/files\/PB_BABY_PRODUCT_WEB-14.webp?v=1778673639"},{"product_id":"organic-baby-oral-care-gentle-berry-toothpaste-75ml","title":"Organic Baby Oral Care Gentle Berry Toothpaste | 75ml","description":"\u003cp\u003eThe Pure Beginnings Gentle Berry Toothpaste is fluoride-free and designed for children up to the age of three. Formulated with a fantastic, natural berry flavour to appeal to the taste buds of little ones, our toothpaste will help get kids into the routine of brushing their teeth regularly – without being put off by the strong minty flavours designed for adults.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eXylitol\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– helps inhibit the bacteria that cause tooth decay \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCalcium Carbonate\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– mild abrasive to protect infant enamel whilst brushing\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKaolin\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– gentle clay abrasive to help safely remove plaque whilst brushing\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAge 0-3 years\u003c\/strong\u003e, but may be also be used by children older than that\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNon-toxic\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eif swallowed\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFluoride-free\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eSLS-free\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCertified\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eorganic ingredients\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eGlycerin, Aqua (Water), Calcium Carbonate, Xylitol, Titanium Dioxide, Kaolin, Hydroxyethylcellulose, Sodium Lauroyl Sarcosinate, Adansonia Digitata (Baobab) Fruit Extract*, Rosmarinus Ocinalis (Rosemary) Distillate*, Eupatorium Rebaudianum Bertoni (Stevia) Leaf Extract, Pelargonium Graveolens (Rose Geranium) Distillate*, Potassium Sorbate, Guar Gum, Lavandula Angustifolia (Lavender) Distillate*, Raspberry Flavour\u003c\/p\u003e\n\u003cp\u003e*Ingredients from Organic Farming\u003c\/p\u003e\n\u003cp\u003e99% of the total ingredients are from Natural Origin\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply a small amount to the toothbrush. Brush teeth morning and night, preferably after meal times.\u003c\/p\u003e","brand":"Little by Mel","offers":[{"title":"Default Title","offer_id":44098835415128,"sku":null,"price":69.95,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0695\/5106\/3128\/files\/PB_BABY_PRODUCT_WEB-11.webp?v=1778673994"},{"product_id":"organic-soothing-teething-gel-with-organic-liquorice-marshmallow-15ml","title":"Organic Soothing Teething Gel | With Organic Liquorice \u0026 Marshmallow | 15ml","description":"\u003cp\u003eThe Pure Beginnings Soothing Teething Gel is a natural teething remedy formulated to soothe the pain and help relieve the soreness associated with teething. This non-medicated formula has quickly become a trusted aid for moms looking for a safe,\u003cbr\u003enatural alternative to conventional teething gels.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLiquorice root extract\u003c\/strong\u003e– traditionally used as a numbing agent for teething\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMarshmallow root extract\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– has been shown to have anti-inflammatory properties\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eChamomile\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– helps with soothing and calming\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eXylitol\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– helps inhibit the bacteria that cause tooth decay\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNon-medicated\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eformula\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eBenzocaine and Clove oil free\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePetroleum and SLS-free\u003c\/strong\u003e \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAloe Barbadensis (Aloe Vera) Leaf Extract*, Glycerin, Xylitol, Ethanol, Xanthan Gum, Chamomilla Recutita (Chamomile) Flower Extract, Glycyrrhiza Glabra (Liquorice) Root Extract, Althaea Ocinalis (Marshmallow) Extract, Polyglyceryl-10 Laurate, Vanilla Planifolia Extract, Aqua (Water), Guar Gum, Eupatorium Rebaudianum Bertoni (Stevia) Leaf Extract, Tocopherol, Potassium Sorbate, Sodium Benzoate, Citric Acid\u003c\/p\u003e\n\u003cp\u003e*Ingredients from Organic Farming\u003c\/p\u003e\n\u003cp\u003e99% of the total ingredients are from Natural Origin\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWash hands before use. Apply a small amount onto your finger and apply gently onto child’s gums. For best results massage into gums. Use as often as needed.\u003c\/span\u003e\u003c\/p\u003e","brand":"Little by Mel","offers":[{"title":"Default Title","offer_id":44098840068184,"sku":null,"price":72.5,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0695\/5106\/3128\/files\/PB_PRODUCT_CAROUSEL_TEETHING_GEL-01.webp?v=1778674295"},{"product_id":"sensitive-baby-ultra-gentle-cream-wash-allergen-fragrance-free-250ml","title":"Sensitive Baby Ultra Gentle Cream Wash | Allergen \u0026 Fragrance Free | 250ml","description":"\u003cp\u003eYour baby’s skin is 30% thinner and more sensitive than adult skin and can easily be irritated by harsh surfactants and fragrances. The Pure Beginnings Sensitive Baby Ultra Gentle Cream Wash is formulated for delicate and ultra-reactive skin to avoid disrupting baby’s protective skin barrier and microbiome as it develops.\u003cbr\u003e\u003cbr\u003ePure Beginnings microbiome optimised care formulas are specifically formulated to protect and nurture the skin microbiome.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eProbiotic + prebiotic ingredients\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e- Supports the skin microbiome\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUltra gentle surfactants\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e- Does not strip skin of its natural oils\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003epH balanced\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e- Optimal environment for skin microbiome\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAllergen + fragrance free\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e- Limits skin and microbiome irritation\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClinically tested on sensitive skin\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e- Ensures skin friendly formula\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCertified organic\u003c\/strong\u003e- Ensures product safety and purity\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAloe Barbadensis (Aloe Vera) Leaf Extract*, Helianthus Annuus (Sunflower) Seed Oil, Glycerin, Aqua (Water), Lauryl Glucoside, Sodium Cocoyl Glutamate, Decyl Glucoside, Sclerocarya Birrea (Marula) Seed Oil, Xanthan Gum, Glyceryl Caprylate, Sodium Phytate, Benzyl Alcohol, Dehydroacetic Acid, Lactobacillus Ferment, Citric Acid, Tocopherol\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e*Ingredients from Organic Farming\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e99% natural origin of total\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e61% of the total ingredients are from Organic Farming\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eApply a small amount to wet hair and body. Rinse after washing and towel dry. In case of contact with eyes, rinse immediately with plenty of water. \u003c\/span\u003e\u003c\/p\u003e","brand":"Little by Mel","offers":[{"title":"Default Title","offer_id":44098842001496,"sku":null,"price":154.95,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0695\/5106\/3128\/files\/PB_PRODUCT_CAROUSEL_SENSITIVE_WASH-01.webp?v=1778674609"},{"product_id":"sensitive-baby-moisturising-body-cream-allergen-fragrance-free-150ml","title":"Sensitive Baby Moisturising Body Cream | Allergen \u0026 Fragrance Free | 150ml","description":"\u003cp\u003eYour baby’s skin is more sensitive and thinner than adult skin and can easily be disrupted by harsh chemicals and fragrances. The Pure Beginnings Sensitive Baby Moisturising Body Cream, with probiotic and prebiotic ingredients, is formulated for delicate and sensitive skin to improve hydration, enhance skin barrier function and support baby’s developing skin microbiome.\u003cbr\u003e\u003cbr\u003ePure Beginnings microbiome optimised care formulas are specifically formulated to protect and nurture the skin microbiome.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eProbiotic + prebiotic ingredients\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e- Supports the skin microbiome\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNatural Plant Oils\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e- Nutritional benefit for skin and microbiome\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003epH balanced\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e- Optimal environment for skin microbiome\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAllergen + fragrance free\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e- Limits skin and microbiome irritation\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClinically tested on sensitive skin\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e- Ensures skin friendly formula\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCertified organic\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e- Ensures product safety and purity\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAqua (Water), Helianthus Annuus (Sunflower) Seed Oil, Glycerin, Butyrospermum Parkii (Shea) Butter*, Cetearyl Alcohol, Glyceryl Stearate, Glyceryl Stearate Citrate, Inulin*, Xanthan Gum, Adansonia Digitata (Baobab) Fruit Extract*, Prunus Amygdalus Dulcis (Almond) Oil*, Lactobacillus Ferment, Glyceryl Caprylate, Ascorbyl Palmitate, Lactic Acid, Tocopherol, Benzyl Alcohol, Dehydroacetic Acid\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e*Ingredients from Organic Farming\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e99% natural origin of total\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e21% of the total ingredients are from Organic Farming\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eApply to whole body at least twice a day.\u003c\/span\u003e\u003c\/p\u003e","brand":"Little by Mel","offers":[{"title":"Default Title","offer_id":44098844819544,"sku":null,"price":154.95,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0695\/5106\/3128\/files\/PB_BABY_PRODUCT_WEB-16.webp?v=1778674951"},{"product_id":"100-natural-mosquito-insect-repellent-spray-with-lippishield-100ml","title":"100% Natural Mosquito \u0026 Insect Repellent Spray | With Lippishield | 100ml","description":"\u003cp\u003eThe Pure Beginnings 100% Natural Insect Repellent Spray is safe to use on babies as it does not contain DEET. With LippishieldTM – our proprietary blend of Lippia, Citronella, Neem and Lemon Eucalyptus, the spray provides protection against mosquitoes and other insects.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLippia Oil\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– from one of Africa’s most under-rated fragrant medicinal plants. It is widely\u003cbr\u003ecredited as being antiseptic and is believed to be useful as a gargle for sore throats. The essential oil is high in ipsdienone, which is shown to repel insect pests.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCitronella oil\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– a plant-based insect repellent that has been registered for this use since 1948. The\u003cbr\u003eUnited States Environmental Protection Agency considers oil of citronella as a biopesticide with a non-toxic mode of action.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNeem Oil\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– is a key ingredient in providing a natural alternative to synthetic pesticides in agriculture. It is also effectively used in creams and balms to help\u003cbr\u003edeter insects.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLemon Eucalyptus Oil\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– used in natural insect repellents to help provide hours of relief from biting insects.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDEET FREE\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– Safe for babies\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e100% Natural-origin\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eingredients\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAqua (Water), Eucalyptus Citriodora Oil, Glyceryl Oleate Citrate, Helianthus Annuus Seed Oil, Cymbopogon Nardus Oil, Azadirachta Indica Seed Oil, Lippia Javanica Oil, Tocopherol, Ascorbyl Palmitate, Linalool**, Limonene**, Geraniol**, Citronellol**\u003c\/p\u003e\n\u003cp\u003e** Component of Natural Essential Oils\u003c\/p\u003e\n\u003cp\u003e100% of the total ingredients are from Natural Origin\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eShake well before use. Apply to exposed body areas. Repeat regularly for best results.\u003c\/span\u003e\u003c\/p\u003e","brand":"Little by Mel","offers":[{"title":"Default Title","offer_id":44098847473752,"sku":null,"price":92.5,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0695\/5106\/3128\/files\/PB_KIDS_PRODUCT_WEB-09_0cf04e4a-aad9-4478-9e71-3bfdff3e2bab.webp?v=1778675272"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0695\/5106\/3128\/collections\/WEB_LOGO_300-01.png?v=1778668385","url":"https:\/\/littlebymel.com\/collections\/pure-beginnings-organic-baby-care-collection.oembed","provider":"Little by Mel","version":"1.0","type":"link"}