{"product_id":"sensitive-baby-ultra-gentle-cream-wash-allergen-fragrance-free-250ml","title":"Sensitive Baby Ultra Gentle Cream Wash | Allergen \u0026 Fragrance Free | 250ml","description":"\u003cp\u003eYour baby’s skin is 30% thinner and more sensitive than adult skin and can easily be irritated by harsh surfactants and fragrances. The Pure Beginnings Sensitive Baby Ultra Gentle Cream Wash is formulated for delicate and ultra-reactive skin to avoid disrupting baby’s protective skin barrier and microbiome as it develops.\u003cbr\u003e\u003cbr\u003ePure Beginnings microbiome optimised care formulas are specifically formulated to protect and nurture the skin microbiome.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eProbiotic + prebiotic ingredients\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e- Supports the skin microbiome\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUltra gentle surfactants\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e- Does not strip skin of its natural oils\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003epH balanced\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e- Optimal environment for skin microbiome\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAllergen + fragrance free\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e- Limits skin and microbiome irritation\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClinically tested on sensitive skin\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e- Ensures skin friendly formula\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCertified organic\u003c\/strong\u003e- Ensures product safety and purity\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAloe Barbadensis (Aloe Vera) Leaf Extract*, Helianthus Annuus (Sunflower) Seed Oil, Glycerin, Aqua (Water), Lauryl Glucoside, Sodium Cocoyl Glutamate, Decyl Glucoside, Sclerocarya Birrea (Marula) Seed Oil, Xanthan Gum, Glyceryl Caprylate, Sodium Phytate, Benzyl Alcohol, Dehydroacetic Acid, Lactobacillus Ferment, Citric Acid, Tocopherol\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e*Ingredients from Organic Farming\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e99% natural origin of total\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e61% of the total ingredients are from Organic Farming\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eApply a small amount to wet hair and body. Rinse after washing and towel dry. In case of contact with eyes, rinse immediately with plenty of water. \u003c\/span\u003e\u003c\/p\u003e","brand":"Little by Mel","offers":[{"title":"Default Title","offer_id":44098842001496,"sku":null,"price":154.95,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0695\/5106\/3128\/files\/PB_PRODUCT_CAROUSEL_SENSITIVE_WASH-01.webp?v=1778674609","url":"https:\/\/littlebymel.com\/products\/sensitive-baby-ultra-gentle-cream-wash-allergen-fragrance-free-250ml","provider":"Little by Mel","version":"1.0","type":"link"}